Symptoms of this problem:

Launches campaigns with titles like “Final Promotion!”… but doesn’t know who clicked.
Defines budget based on guesses, not data.
You’ve never taken an A/B test, but you’ve done an A campaign, and then a similar one.
When they ask if the campaign worked, he says: “I think so… we had some sales. ”

Diagnosis:

He’s doing reactive marketing, no compass, no map. Each campaign is a long shot, and targets (leads, customers, sales) continue to escape. What about the Facebook algorithm? This one thanks you for your monthly contribution.

Consequence:

Waste without return (or without knowing if there is return).
Lack of data to improve and grow.
Tired of “trying everything” without learning anything.
The uncomfortable feeling of marketing… but not well.

The good news:

It is possible to launch smart campaigns with clear goals, adjusted targeting and measurable results — even with small budgets. Just stop shooting in the dark and start using aim (read: strategy, tests and metrics).

What you can get when you solve this problem with Loqua:

Free diagnosis of your previous campaigns (what worked? What not?
Proposal of funnel with clear, micro-metric objectives and relevant KPIs.
A/B test plan (not to depend on luck).
Integrated monitoring tools (Metabase, Mautic, etc.).
Support for the creation, launch and analysis of campaigns (with continuous learning).

Note: We’re not against pushing posts. We’re against doing this with our eyes closed. Let’s open your marketing eyes and turn shots into precision shots.