There’s no clear bat fare between marketing and sales.
The CRM is full of names, but empty of context.
It looks like everyone’s working, but nobody knows for sure if it’s working.

This is the Busy Channel SyndromeTMLeads come in and then marinate in limbo.

Loqua solution:

We activate the RevOps Program ON, an approach focused on integration of marketing, sales and operations focused on results.

Process redesign between teams
Automation of alerts, forwardings and SLAs
Internal RevOps to orchestrate everything

Result: Less friction. More conversion. A breathing process.